規範防水市場的因素
發布時間:2014-08-09
防水企業自律是規範防水市場的重要因素
目mu前qian防fang水shui市shi場chang混hun亂luan,市shi場chang行xing為wei不bu規gui範fan,造zao成cheng這zhe些xie問wen題ti的de原yuan因yin是shi多duo方fang麵mian的de,防fang水shui生sheng產chan廠chang家jia的de缺que乏fa自zi律lv是shi一yi個ge重zhong要yao因yin素su。防fang水shui生sheng產chan廠chang家jia在zai市shi場chang的de經jing營ying中zhong,是shi否fou依yi法fa規gui範fan經jing營ying,將jiang對dui市shi場chang規gui範fan程cheng度du起qi著zhe至zhi關guan重zhong要yao的de作zuo用yong。製zhi假jia、售假的不正當競爭,雖說是有些“迫不得已”,但畢竟是企業自己選擇的不光彩之路。市場的規範,行業的自律,必須由企業首先做起,否則,害己害人。
防水企業要打造良好的市場環境,就必須先解決自身的不規範問題。
首先是選擇規範的競爭途徑。商場上同類產品之間的市場競爭激烈而殘酷,選擇具有商業道德的正當競爭途徑,是產品的質量、價格、技術支持和服務等。而在一些
防水企業中,竟把貶低他人,拉攏權勢,買通要員作為主要的競爭手段。結果造成競爭者之間由“兄弟”變成“仇敵”,由產品競爭變為“權力”競爭。有的企業競爭失敗後,競然寫誣告信,誣告競爭企業的主管領導和工作人員,用盡手段幹擾正常的市場秩序,製造混亂局麵。
其次是“鑽研”製假,以低價位“取勝”。yidichengbentouru,xuanzedijiaweicailiaoshishichangjingjideguilv,bujinfangshuishichangjiaoyishizheyang,duirenheyigemaifangshuolaidouhuizheyangzuo。youxieqiyejiushizhuazhulezheyidian,yongzhijiadefangshilaiyadizhengchangjiage,yidijiawei“取勝”。
第三是“貼身”冒牌,掠奪品牌效益。凡是市場知名度高的
防水材料,幾乎都被若幹個廠家“貼身”。北京的“奧”字,盤錦的“禹”字,山東的“源”字,幾乎成了
防水材料及廠家名稱的公用字。這是 什麼原因呢?其中奧妙不說自明。
第四是
防水企業delingdaotuanduisuzhiyoudaitigao。fangshuixingyeqibuwan,guimoxiao,youxuduoqiyedoushicongxiaozuofangzuoqi,congjiazuchengyuankaishizujiantuandui,qibujieduanjiumeiyouzhengguideguanlifangshi。muqian,youxieqiyesuiranjuyouyidingdejingyingguimo,danqiyedezhuyaoguanlizheshuipingshangweidadaoxiangyingdecengci,youqishiyoudeqiyefuzeren,shicongxiaozuofangdezaojia、偷稅漏稅、以錢買權開始發跡,有了原始資本積累後,就更加忘乎所以了。從這一點上看,防水行業與其它行業相比,還有相當大的差距。
市場上的
防水材料良莠不齊,全(quan)國(guo)大(da)小(xiao)幾(ji)千(qian)家(jia)生(sheng)產(chan)企(qi)業(ye)的(de)水(shui)平(ping)更(geng)是(shi)千(qian)差(cha)萬(wan)別(bie)。除(chu)了(le)相(xiang)關(guan)的(de)質(zhi)量(liang)監(jian)察(cha)部(bu)門(men)要(yao)增(zeng)大(da)監(jian)管(guan)力(li)度(du),有(you)關(guan)政(zheng)府(fu)職(zhi)能(neng)部(bu)門(men)製(zhi)定(ding)完(wan)善(shan)的(de)市(shi)場(chang)約(yue)束(shu)機(ji)製(zhi)之(zhi)外(wai),
防水企業更應該積極行動起來,參與到規範防水市場中來。
zuoweifangshuixingyedeshengchanqiye,guifanfangshuishichangshizishendezerenheyiwu。shichangshiqiyedeshengcunjichu,shiqushichangdeqiyejiangbufucunzai。weilechuangzaoyigegenghaofazhandekongjian,qiyeyingcongzishenzuoqi,chengxinjingying,jianchixingyezilv,gongpingjingzheng。“人間正道是滄桑”,qiyedefazhanyegairuci,zaizheyifangmian,woguoyipiguoyoudazhongxingqiyeheminyingqiyedezhongjianlilianglvxianchuifan,yequdelelianghaodeshichangxiaoguo。duonianlai,xiangyuwangjituandengzhuduodaxingqiye,zhiliyudazaominzupinpai,yidishuibuloudeqiyejingshen,jieshenzilv,shoufaguifanjingying,yiyouzhidechanpin,chengxindefuwu,yingdeleyonghudeguangfanrenke。zhexieqiyeyizhizhanjuxingyedezhudaodiwei,weiguifanshichangqidaolelingdaozuoyong,baozhenglejianzhugongchengdefangshuizhiliang,qudelezhongduokehuderenke。
qiyeyaofazhan,xingyeyaofanrongdeqiantishiyaoshichangguifan,youzheyigegongpingjingzhengdelianghaohuanjing。zhiyaoshengchanqiyeyangezunshouguojiadefaguizhengce,anzhaoguojiahuoxiangguanbiaozhunzuzhishengchan,congzishenzuoqi,buzhizaoweiliechanpin,jiunengtuijinwoguo
建築防水市場向著健康有序的方向發展。